Have you noticed the sponsored ads which appear at the top of Google’s search results page which is marked with a yellow label? That is an example of PPC (Pay-Per-Click) Marketing which provides a way of using search engine advertising to generate more clicks to your website.
This works when someone clicks on your ad, he/she is redirected to your website and for that, some money is paid to the search engine. How is it good? Suppose, someone clicks on your ad and then makes a purchase of 300 Rupees from your website but you have paid the search engine only 10 rupees for that click, then you are in profit.
It can be said that pay-per-click marketing is suitable for everyone. Reports say that searchers click on paid search ads more than any other digital advertising medium. Google’s policy of ensuring that PPC ads meet the user’s needs is like a boon. Also, it is very good for advertisers as it is helping them in getting increased exposure and greater traffic.